"We believe in the pursuit of excellence and looking out for one another. Welcome to an effortless fit & limitless you. We want you to feel free & look flawless."
Our Mission
To empower people to move freely, feel confident, and stay connected throughout their equestrian journey. We’re passionate about creating pieces that feel as good as they look—clothing that reflects real life, real movement, and real people.
Our Vision
Is to continue expanding our apparel line and building on the incredible momentum we’ve created. What started as a simple idea has grown into something much bigger than we could have imagined. Watching it take shape and evolve so naturally has been one of the most rewarding parts of the journey.
The momentum is real, and it’s been fueled by so many passionate people who believe in what we’re building. We want to keep growing in that same spirit—staying creative, authentic, and connected to the community that’s supported us from the start.
Our Founder Story
Founder Katie was a rider and school teacher in her early 20s. Buying high-priced riding clothes was out of reach, so she set out to create apparel that matched the quality of expensive brands but at a price everyday riders could afford. Her goal was simple: make exceptionally comfortable, durable clothing built for life with horses. Read More.
"Somewhere along the way, FRE became bigger than anything I could’ve planned. It grew its own heartbeat, its own identity, shaped by the people who wear it and believe in it. Standing there, surrounded by so much excitement and love for the brand, will never get old."
Our Values
Purpose
Everything we do at FRE begins with purpose. From the designs we create to the people we collaborate with, every decision is made with intention—to serve our community, celebrate the equestrian lifestyle, and move the brand forward with meaning.
Accountability
We hold ourselves accountable to our customers, our partners, and our vision. That means showing up with integrity, delivering on our promises, and continuously striving to improve—both in quality and in impact.
Community
FRE was built through connection and shared passion. We value the people who make up our community—the riders, dreamers, and doers who inspire us every day. Together, we grow, support, and celebrate each other’s journeys.
Authenticity
We stay true to who we are and what we stand for. FRE is rooted in honesty, transparency, and genuine connection. Our designs reflect real life and real movement, created for people who value both comfort and confidence.
Growth
We believe in constant evolution—both as a brand and as individuals. FRE embraces change, creativity, and innovation while staying grounded in the values that shaped our story from the start.