Welcome to our new series, where we share a look into what it really takes to bring Free Ride Equestrian to life. From early mornings at the show grounds to late-night photoshoots under the lights, this is the side of the brand you don’t always see.
We’re sharing this because Free Ride has always been more than apparel, it’s a community built by riders, for riders. We want you to see how we capture that spirit and why we put so much heart into every piece we make, because it’s inspired by you.
So come behind the scenes with us. You’ll see our team on the move at the shows, in the shop, and behind the camera.
THE FREE RIDE SHOP OPENS
The winter season is officially in full swing, which means one thing, we’re back at World Equestrian Center! The shop doors are open, the racks are full of your favorite pieces, and our team is ready to dive headfirst into another unforgettable season.
There’s something about having our store, the space comes alive again, filled with new arrivals, and our favorite customers. It’s always fun hearing which pieces riders have been living in, their riding stories, and seeing our community grow year after year. Come stop by the Free Ride Shop, we are here all year long in 2026!
CHEERING ON SPONSORED RIDERS
Between fittings and photoshoots, we spent time cheering on our sponsored riders as they competed in the big stadium. There’s nothing quite like watching them represent Free Ride under those bright show jumping lights. It’s where performance and passion meet, and seeing our gear move in motion reminds us why we design the way we do.
RIDER CONTENT + INTERVIEWS
Eight photoshoots in one week means a lot of outfit changes, creative angles, and spontaneous moments that end up being our favorites. From candid barn aisle laughter to powerful shots under the night class glow, this was a week that captured every side of Free Ride: style, grit, and all-day comfort that keeps up with it all.
Our team worked alongside some of our incredible sponsored riders to highlight new arrivals, restocks, and all the small details that make each piece functional and beautiful.
This series is our way of sharing the heart behind what you see online, because Free Ride isn’t just about apparel. It’s about the community that wears it, the stories we capture, and the places our riders take us.
From late nights editing photos to sunrise rides, we’ll be bringing you along for it all. Stay tuned because there’s always more happening behind the rides.